You are here: Home / Groups / Affordable Housing / "You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It

"You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It

Background

The following is from: The FrameWorks Institute

If there's anything that's clear at this moment in US history, it's that having a policy window doesn't guarantee policy change.

Take the issue of housing. Advocates have been able to ride a growing tide of public anxiety about housing costs to bring the issue to the attention of policymakers at the city, state, and federal levels. Yet a new analysis, conducted by the FrameWorks Institute with Enterprise Community Partners, suggests that even at the local level this momentum could stall, or face a serious setback, unless advocates reconsider current messaging.

"You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It teases out the implications of in-depth insights into how the public thinks about affordable housing, particularly in relation to issues such as economic mobility and racial equity. The main recommendation: To understand how to connect housing issues to the concerns of the public in new ways, advocates must first understand why current messages are failing and backfiring. The analysis found several "backfires" that are blocking progress:

  • Americans hold a shared belief in Self-Makingness--- the idea that personal decisions are the primary reason for individuals' success or failure in securing affordable housing. This explains why even the most compelling stories about people facing housing challenges tend to backfire.
  • Because many Americans believe that policy doesn't play a role in racial disparities, messaging about race can lead people to a Not-In-My-Backyard response to some affordable housing initiatives.
  • The latest data, on their own, aren't enough to change the conversation. Because of confirmation bias, there's always a risk of the Facts Don't Fit the Frame backfire.

On this issue and others, there is much work to be done to move the public toward widespread support for progressive policies. In the months ahead, FrameWorks will delve deeper into the communications aspects of affordable housing, using an innovative mix of social science methods to arrive at an evidence-based framing strategy. In the meantime, "You Don't Have to Live Here" offers insights that advocates can apply now.

 

"You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It

Help
Purpose of the site
A sub-site of Community Beam, the City4Good website is being prototyped by openBEAM.net  to help the "In the City For Good initiative" to better collaborate.
Community Status/News

History Center to present Traveling While Black (December 12, 2018)

The “Traveling While Black” exhibit being developed by the History Center of Olmsted County will chronicle the challenges faced by black motorists prior to the passage of the Civil Rights Act in 1964.

Read more ...

Community for Health Workgroup Log (December 11, 2018)

DMC EDA initiated Community For Health group effort notes.

Read more ...

Collective Impact Model to enable Housing Coalition (December 09, 2018)

11/13/2018 Housing Coalition meeting starting a series of conversations regarding the future and role of the housing alliance in our community.  To start these conversations, Elaine Case will be presenting on the Community Impact model.

Read more ...

County prepares pitch for crisis center (November 22, 2018)

"The answer for Lawson, Clements and variety of other collaborators is the proposed crisis center, which would tap into a portion of the $28.1 million state lawmakers earmarked for creating such facilities."

Read more ...

Olmsted County Complete Count 2020 Planning Kickoff (November 21, 2018)

Invitation from Sheila Kiscaden, Olmsted County Commissioner & Chair of Olmsted County Complete Count Committee

Read more ...

Action Groups being formed (November 20, 2018)

Action Groups being formed to make progress on: Health Insurance; IT: Tech Support; Joint Purchasing of Goods and Services

Read more ...

Age Friendly Community Survey (November 18, 2018)

How well is Rochester meeting your needs as you age? A survey.

Read more ...

Race Exhibit 2018 (November 17, 2018)

Reviving 2009 Race Exhibit in a condensed version.

Read more ...

Kiwanis Club of Rochester 4Q 2018 Community Services (November 17, 2018)

These are some of the volunteering activities that we participated in.

Read more ...

Diversity Council newsmaker (November 12, 2018)

A sample of Diversity Council community engagement activities.

Read more ...

Search more Beam status ...